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Questions & answers

Everything people ask us, answered straight.

The questions buyers actually ask before hiring a studio — about money, timelines, trust, ownership, AI and this region — collected from real conversations and answered the way we answer them in meetings. If yours is missing, ask it at the bottom.

Pricing & payment

Every service page on this site carries a from-price in AED — that is the floor for a real, scoped engagement, not a teaser. The number for your project comes out of scoping and arrives as one figure, broken down, in the proposal. Nothing reaches the invoice that was not in that document.

Because they are not quoting the same thing: one is a template with your logo on it, another is resold offshore work with a margin, another is a senior team building from scratch. Compare what is included — revisions, source files, who actually does the work — before comparing totals. Our proposals spell all three out.

The deliverables listed on the service page, two revision rounds in every production scope, and the handover — files, formats and source, organised. If something is out of scope, you hear it at the proposal stage, not on the invoice.

No. We price by scope, not by spend — a fee tied to your media budget rewards spending more, not spending well. Ad management is a scoped monthly engagement with its own from-price on the service page.

Process & timelines

Each service page lists a typical turnaround in working days, and the proposal fixes dates for every stage of your actual project. Once production starts, the next due date is on your project's rail in Backstage at all times — you never have to ask.

Two rounds are included in every production scope, agreed before work starts. If you need more, that is a conversation with a price, not a surprise — the point of fixing rounds up front is that the last ten percent never becomes a negotiation.

The people who scoped it. Filming, design, build and distribution are all in-house — nothing is handed to a supplier you never met, and the strategy survives contact with production because the people who wrote it are the people making it.

Honestly: yes, waiting on client content is the most common delay in this industry. Each stage on our How-we-work page says exactly what we need from you — a paragraph and half an hour at the brief, a decision at the concept, one consolidated round of notes at review. Give us those on time and the dates hold.

Trust & results

Red flags to watch anywhere: guaranteed rankings, a price with no scope attached, no named people, and no way to see work before the reveal. Our answer to all four is structural — scope and price in one signed document, and a Backstage account where you watch the work move stage by stage while it happens.

No, and nobody honest can — the ranking belongs to Google, not to any agency. What we commit to is the work and the measurement: a programme with named deliverables, reported against real numbers, adjusted in the open. If someone promises you position one, that is your cue to leave.

Yes — that is the point of Backstage. Every project shows its stage, its next due date and every file as it lands. It is the difference between being told the work is going well and seeing it.

That is what discovery is for: before anything is proposed, we find out what is actually in the way — your market, your buyers, your constraints. If after that we think we are the wrong studio for the job, we say so and part as friends.

Ownership & handover

You do. Source files, repositories, accounts and data are yours — it is one of the six principles this studio operates on, and it is written into how we hand over: files, formats and source, organised the way you will actually use them.

Yes — domains, hosting and platform accounts are created in your name or transferred to it. An agency that owns your domain owns your business's front door; we think that is wrong, so we do not do it.

Yes. We build on mainstream, portable stacks — the same tools listed openly on every service page — and hand over the source, precisely so leaving is possible. No lock-in built on purpose is the rule; a client who stays should stay because the work is good.

Handover includes source, not just exports — project files, masters and the material behind them, organised. For film work, what is delivered is defined in the scope, so ask for raw footage at the proposal stage and it is in writing from day one.

AI, honestly

Raw model output usually does look AI, which is why nothing here ships straight out of a model. Every generated shot goes through the same post pipeline as a filmed one — upscaling, stabilisation, colour, sound and edit — and a director decides what survives. If it cannot pass that bar, it does not go out.

The files, prompts and masters we produce are handed over to you like everything else. Copyright law on purely AI-generated material is still settling in most jurisdictions, so where registrable ownership matters — a logo, a hero asset — we say so up front and put human authorship where the law expects it.

The models are the commodity; the pipeline around them is the product. We use frontier models to generate footage and treat it as raw material — directed, graded, scored and cut like any shoot. Some briefs are right for it, some still need a camera, and scoping tells you which yours is.

You can, and for some things you should. What a studio adds is everything around the generation: the idea, the direction, the post pipeline, brand consistency across languages, and the judgement about what not to publish. Machines expand the options; people make the decisions.

Languages & this region

Native. Arabic is written by Arabic copywriters in Modern Standard and Khaleeji, Persian by Persian writers, and neither is derived from the English. Layouts are designed right-to-left from the start rather than mirrored at the end.

If you sell to Arabic-speaking customers, yes — and a cheap translation is worse than none, because it reads instantly as not-for-you. This site itself runs in English, Arabic and Persian as three full mirrors; that is the standard we build to.

The studio is in Dubai and the work is made in-house by the people who scoped it. That is also why you can visit: bring a live brief and we will spend twenty minutes on it whether or not it becomes a project.

Ten: the GCC six, Iran, Türkiye, the UK and the US. Production happens in Dubai; strategy, design, code and content run wherever the project needs them, and most of the collaboration lives in Backstage anyway.

Backstage

Your client account. Every engagement gets one: the stage each project is in, what lands next and when, every file as it arrives, requests and support in one thread, and points that come back as merch or credit against the next invoice.

Passwordless — enter your email and you get a link and a six-digit code; either one signs you in. No password to lose, nothing to reuse across your team's other accounts.

Completed projects, reviews and referrals earn points on your account. Spend them on studio merch or on discount coupons that come off the next invoice — they sit on your account, not on a promise.

No. Every read in Backstage runs under your own session against row-level security — your account sees your projects and nobody else's. What we do with your data more broadly is in the privacy policy, in all three languages.

Community

Asked by readers, answered by the studio

Real questions from people planning real projects. Ask yours below — it appears here once we've answered it.

Sara M.Aug 19, 2026

I collected three quotes for a company website and the spread is almost 4×. How do I compare them without just picking the middle one?

4AI StudioAug 19, 2026

Ask each one three questions: what exactly is delivered (pages, languages, CMS, source files), who does the work (in-house or resold), and how many revision rounds are in the price. The spread usually collapses once the answers are on the table — you are comparing three different products, not three prices for one. Any quote that cannot answer all three in writing is the one to drop.

رضا کریمیAug 14, 2026

For a restaurant Instagram page, how many posts a week is actually enough?

4AI StudioAug 15, 2026

Fewer than you fear, better than you planned: for food, three strong posts a week with consistent stories beats daily filler every time. The algorithm rewards saves and shares, and those come from craft — a real dish, real light, a reason to tag someone. Cadence is agreed in the scope so it matches what your kitchen can actually feed the camera.

خالد العتيبيAug 10, 2026

For a Saudi brand, should social content be in Modern Standard Arabic or Khaleeji dialect?

4AI StudioAug 10, 2026

Both, on purpose: Khaleeji for the feed, where the brand talks like a person, and Modern Standard for anything that must travel or carry weight — announcements, offers with terms, anything legal. What kills trust is mixing them mid-sentence or writing dialect with a translator’s accent, which is why our Arabic is written by Arabic copywriters, not converted.

Priya S.Aug 4, 2026

If we cancel the retainer after six months, do we keep the ad accounts, audiences and creatives?

4AI StudioAug 5, 2026

Yes, because they were yours from day one: ad accounts and pixels are created under your business manager, we work in them as invited partners, and creatives are handed over with source. Cancelling removes our access, not your history. If an agency runs your ads inside its own account, the audiences and learnings leave when you do — that is the arrangement to refuse.

مریم توکلیJul 28, 2026

Does AI video work for a luxury brand, or will it read as cheap?

4AI StudioJul 29, 2026

Luxury is the hardest test, because the audience is trained to see cost. Where AI earns its place there is the impossible shot — the camera move no crane does, the world that does not exist — finished through the same grade, sound and edit as film. Where it fails is texture: skin, fabric, product close-ups still often want a camera. In practice luxury briefs end up hybrid, and scoping decides shot by shot.

James W.Jul 21, 2026

Does Google penalise AI-generated blog content?

4AI StudioJul 21, 2026

Google’s published position penalises unhelpful content, however it was made — and rewards helpful content, however it was made. What actually gets sites burned is scaled, undifferentiated filler with nothing a reader could not get anywhere else. Our rule is the same as for video: models draft options, people decide, and nothing publishes without a named human standing behind it.

نورة الشامسيJul 13, 2026

How long does a full brand identity take, with the guidelines document?

4AI StudioJul 14, 2026

The service page lists the typical turnaround in working days, and the honest answer is that the calendar time depends most on decision speed — yours and ours. The making runs on schedule; what stretches identity projects is unowned feedback. That is why our scope fixes two consolidated revision rounds and the proposal fixes dates per stage, so the guidelines land on a day you can plan around.

Dmitri K.Jul 6, 2026

Another agency left us with a half-finished Next.js project. Can you take it over, or does it have to be rebuilt?

4AI StudioJul 7, 2026

Usually it can be taken over — Next.js is our own stack, which is exactly why we build on mainstream tools. The honest step is a paid technical review first: we read the repository and tell you in writing what is sound, what is debt, and whether continuing beats rebuilding, with a number beside each path. What we will not do is quote a rescue blind; that is how half-finished projects become twice-finished invoices.

حسین رفیعیJun 27, 2026

Simple question: what exactly is GEO and how is it different from SEO?

4AI StudioJun 27, 2026

SEO gets you found when a person searches Google; GEO — generative engine optimisation — gets you accurately cited when a person asks ChatGPT, Gemini or Perplexity. The craft overlaps (clear answers in the HTML, structured data, a source of truth for your facts) but the audience is a machine that reads and quotes. We treat them as one discipline; this site itself ships the GEO layer it sells.

Lina T.Jun 18, 2026

What is a realistic monthly budget for paid social in the UAE for a new D2C brand?

4AI StudioJun 19, 2026

Backwards from the goal, never from a rule of thumb: target orders × allowable acquisition cost = media budget, and the first month is partly a paid experiment to learn your real numbers. Two structural notes — our management fee is scoped flat, not a percentage of spend, so growing the budget never grows our invoice by itself; and the account, pixel and learnings sit under your business manager from day one.

عبدالله م.Jun 9, 2026

Do you sign an NDA before hearing the idea? Ours has not launched yet.

4AI StudioJun 9, 2026

Yes — say so in your first message and we sign before you share a word of the brief. Pre-launch work also stays out of our portfolio unless you later approve it in writing; the same discretion Backstage is built on (your account, your projects, nobody else’s eyes) applies to the conversation before the account exists.

Tom B.May 30, 2026

We are in London — does working with a Dubai studio actually work, with time zones and everything?

4AI StudioMay 31, 2026

It is how about half our markets already work — the studio serves ten, from the Gulf to the UK and US. Dubai sits ahead of London by three-to-four hours, which in practice means your morning questions are answered before your lunch. The deeper answer is Backstage: stage, due dates, files and requests live in your account, so the collaboration is asynchronous by design and the overlap hours go to real conversations, not status calls.

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