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How we work

You should never have to ask where a project is.

Six stages from a rough brief to delivery — and an account that shows you which one your project is in, what lands next and when, while it happens.

PRJ-0042In production

Launch film and landing page

  • AI Video Production
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Example project
ProgressProduction69%
  1. Brief
  2. Discovery
  3. Concept
  4. Production
  5. Review
  6. Delivery
Next due
Rough cut · in 4 days
Files
7
Open requests
1

LatestStoryboard approved · 2 h ago

The six stages

Six stages. The same six that move on your project's rail.

Every engagement runs through these, in this order. The rail at the top of this section is the one you will see in your account — it fills as you read, the way a real project's does as the work lands.

01/ 06Stage 1 of 6

Brief

A paragraph from you, the right questions from us.

  1. Project start

    Send a brief — a paragraph is enough. No forms, and no qualification call before anyone will talk to you.

  2. Briefing

    We ask the questions that change the answer, before anyone opens a design tool.

You get
A written brief we both agree on
We need
A paragraph, and half an hour

02/ 06Stage 2 of 6

Discovery

Before anything is proposed, we find out what is actually in the way.

  1. Scoping

    What the work is, what it is not, and the one thing most likely to make it fail.

You get
A scope with edges
We need
Honest answers, and access to what already exists

03/ 06Stage 3 of 6

Concept

The plan, the price and the dates — in one document you sign before anything is made.

  1. Proposal

    An approach with a point of view attached. If we think the idea is weak, that is in there too.

  2. Pricing

    One number, broken down. Nothing reaches the invoice that was not in this document.

  3. Approval

    You sign off scope, price and dates. Production starts after that, not before.

You get
Proposal, price and dates in one document
We need
A decision

04/ 06Stage 4 of 6

Production

Where the work gets made — and where you start watching it instead of asking about it.

  1. Production

    Made in-house by the same people who scoped it — no handover to a supplier you never met.

  2. Live in your account

    Stage, next due date and every file, updated as we go. You never have to ask where it is.

You get
Work in progress, not a status email
We need
Quick answers when we ask

05/ 06Stage 5 of 6

Review

You see the whole thing, say what you think once, and the rounds that follow were agreed before we started.

  1. Handover

    A complete version — files, formats and source, organised the way you will actually use them.

  2. Your review

    One structured pass in one place, not forty messages across three threads.

  3. Revisions

    Rounds agreed up front, so the last ten percent is not a negotiation.

You get
A complete version to react to
We need
One consolidated round of notes

06/ 06Stage 6 of 6

Delivery

Everything organised and handed over, with support that outlasts the handover.

  1. Final delivery

    Signed off, archived in your account, and yours.

  2. Support

    During the project and after it, to whatever the contract says. The account stays open either way.

You get
Files, formats and source, organised
We need
A review, if you are happy to leave one
Beyond the project

The account outlives the work.

Delivery closes the project, not the relationship. The same account keeps earning.

Points as you go

Completed projects and published reviews earn points. They sit on your account, not on a promise.

Refer someone

Your own link. Credited when they join, and again when they start their first project.

Points become value

Studio merch, or discount coupons that come off the next invoice.

Worth coming back to

The portal is the relationship, not a receipt — which is the whole reason it exists.

Already a client?

Sign in to Backstage with a link sent to your email — no password to lose.

Open Backstage
Questions

What people ask about the process.

It depends on the scope, and we will not pretend otherwise. The proposal carries dates for every stage, and once production starts the next due date is on your project's rail at all times — you never have to ask.

Yes. Every project has a rail in your account showing which of the six stages it is in, what lands next and when, and every file as it arrives. It is the difference between being told the work is going well and seeing it.

Then you say so, in one structured review rather than forty messages. Revision rounds are agreed in the proposal, so the last ten percent is a known quantity, not a negotiation.

The people who scoped it. Filming, design, build and distribution are in-house, so nothing is handed to a supplier you never met, and the strategy survives contact with production.

Send a brief — a paragraph is enough. You will get a reply from a person within one working day, with a point of view attached, and no pitch deck until we understand the problem.

Next step

Tell us what you're launching.

Send a brief — even a rough one. You'll get a real reply from a human within one working day, with a point of view attached.

No pitch decks until we understand the problem.

hello@4ai.ae