Wan
Alibaba's Wan 3.0: text to video, first and last frames, multimodal references and audio controls.
In short
Evaluate when a brief supplies several forms of direction, such as product references and a sequence outline. Decide which inputs define identity and which define movement. Compare the resulting sequence against the same shot plan used for other candidates rather than rewarding length alone.
What it can do
- Text-to-video
- First/last-frame generation
- Multimodal references
- Audio controls
Limits to plan for
- Wan video editing models have separate identifiers and capability sets.
- Check availability and settings for your account and region.
Alibaba Cloud's Model Studio documentation lists Wan 3.0 (wan3.0-video) and its speed-optimized version (wan3.0-video-prime) for video generation with text, frame and multimodal reference guidance, plus audio controls. Editing models sit elsewhere in the catalogue with separate identifiers and capabilities.
Give the sequence a clear hierarchy
Decide which references define identity and which describe movement or atmosphere. Convert the brief into a shot plan that identifies the important action and continuity requirements. Evaluate the result against that plan; a longer clip is not automatically a more useful one.
Use the same product references and acceptance criteria when comparing another model. Review whether each important detail survives movement and changes of view. If the sequence contains cuts, inspect what the audience will understand at those transitions and whether the subject remains coherent.
Check the selected catalogue entry
Confirm the exact model and delivery region before planning controls or output settings. A generation example does not establish editing support, and a feature elsewhere in the Wan catalogue should not be assigned to the whole family.
Review audio alongside the visuals, then assess the finished export with titles and any required language adaptations. For a campaign with several references or scenes, bring the sequence brief to 4AI so the shot plan and final delivery requirements can guide the production choice.
Sources checked 27 October 2026: Alibaba video model guide.
Before you commit
Review continuity across cuts and reference fidelity at every important action.
Compare it with
Other models in the same category, nearest tier first.
ProLuma Ray
LumaRay 3.2
Ray 3.2 for shots with set start, end or middle frames, plus editing, reframing and extension.
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Team pickProGemini Omni
GoogleGemini Omni Flash (stable model ID gemini-omni-1.1-flash)
Make and edit short clips in conversation, starting from text, images or video.
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Team pickProMiniMax H3
MiniMaxMiniMax H3 / MiniMax H3 Max
H3: first and last frames, multimodal references and editing, from a model MiniMax publishes as open-weight.
Read the profile
Where we use it
Read next
- Choosing an AI video model for a campaign: generation, editing and deliveryA production-led method for choosing an AI video workflow shot by shot, checking references, motion, sound and the work needed to deliver campaign-ready masters, with routes checked on 27 October 2026.
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- Can you use AI video to market property in Dubai?What AI video genuinely does for a Dubai property listing, what still needs a camera, published AED prices for every route, and the permit, QR code and portal rules that decide what you can publish.
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